With more than 680 thousand followers on Instagram,
lifestyle and travel influencer, Emma Rose is a modern day success story. Her followers and fans love her for her genuine
love of life, her honesty and her fabulous Insta-style. Emma Rose has recently re-settled in Sydney
from LA and has turned her hand to styling her new Bondi Beach apartment with
the latest furniture range from Focus on Furniture.
Q. Tell us a little about
yourself. You have been living in the US for the last few months. What was the
reason for the move and how did you find life there compared to Australia?
A. I’m a lifestyle and travel influencer now
based in Sydney after spending a lot of time in the US over the last three
years. LA offers amazing opportunities for creatives and it was great for
me and for my work as being closer to other areas of the world provided a lot
of travel opportunities. LA weather is also amazing.
Q. Where did you grow up and what is your cultural/family background?
A. I was born in the Blue Mountains but
actually grew up in Tasmania until I was 18. My mother’s side is Scottish
Q. You’ve just moved into an
apartment in Bondi – what do you like about it?
A.I love it! It’s so light and beautiful and I'm
blessed to have a pretty view of the city. This is actually the first time I’ve
ever lived alone - haha I'm getting older so it feels right - so far I'm loving
it. I love seeing the water and being
close to it. It’s always felt like home.
Bondi is amazing - it’s the best place
for me right now.
Q. What are you most looking forward to about settling back in Sydney?
A. I’m now based in Sydney for good, other than
a content trip every 6 weeks. I’m actually excited to be settled and live in
one spot. Also, my business partner is excited about this too – it can be
challenging working remotely in a different time zone.
Q. What design style are you aiming for with your new apartment
A. Modern with a feminine twist I think. The
lounge is so perfectly retro, I've added some cushions and they suit perfectly.
Q. What challenges do you have to
get the look you want and how do you aim to address them?
really have to try hard to put things together - styling has never come naturally
to me. I find the challenge is picking a bunch of different items that I really
love and hoping they go together. I
think we are so liberal with colours and testing boundaries these days that an
eclectic style is so much more accepted.
I love this mindset right now as it gives me so much more freedom and
fun than sticking to guidelines that I find quite restrictive.
Q. What tips do you have for
others looking to create their own design style in their home but may be unsure
where to start?
A. I guess
i always draw inspiration from somewhere. Pinterest is amazing. Instagram is my
main search engine/platform. The 'saved' button will help you so much!
Pick a theme, draw some inspo and recreate it in your own unique way.
Q. What is the most important room/space in your apartment and why?
A.My lounge room/dining. It’s the main area and the area that feels like
most. It’s where my plant is (a pot plant is a must for a killer post!)
- it’s the room I want to spend the most time in.
Q. Why did you choose the furniture pieces from Focus on Furniture? What
do you like about the range?
A. I love
the quality and I love how unique the designs are. It was really
hard for me to choose what I wanted - I spent a few days going over it in my mind!
Q. Tell us about your Focus on
Furniture choices for your new apartment and why you chose them.
A. I found the sofa the hardest to choose - the variety at
Focus on Furniture is so amazing! In the
end, I chose the Frankfurt Reversible Chaise because I love the flexibility of
being able to move the chaise around if I need to and I also really like
stretching out. I knew that my chaise
would be essential in my modern living room, but it can also be a stand-alone
piece used in virtually any room of the house. As my apartment is
smaller, I needed that one piece that really stood out. Hence why I chose
the blue – it gives it such a standout retro look! Its funky and fresh, and I've added a few big cushions
to co-ordinate with the baby pink throw which gives it a feminine touch, which
I love the wood in
the Alice Dining Table - it's just such a gorgeous finish and the colour is
quite unique, which is why I also chose my coffee table in the same style. They
compliment each other perfectly. My preferred dining table centerpiece has
always been a vase with white flowers, which are simple, elegant and tend to go
with all of my styling. And several candles to complete the look.
Q. What are your must-have home
pot plants and vases with fresh flowers are always a must in any apartment.
They give it warmth and a homely feel.
Q. How do you like to relax when
you are at home?
A. A glass
of wine, a facemask and Netflix - the ultimate night in! If I feel like cooking, a home cooked meal is
Q. You have great success on
Instagram. To what do you attribute this? What advice would you give someone
looking to launch an Instagram career?
A. I think
being original, setting goals and working at it. I was lucky that I was one of
the first in the game, so it was far easier to get your foot in the door back
then (5 years ago). Work with brands that align with your values, love what you
do and your authenticity will shine through on your page and separate you from
Q. What is next for you?
A. SOOOO obviously back in Sydney for good now.
Travel wise I have a Maldives trip, Kenya and Bali within the next 3 months. I’m
exciting to take a week off and unwind over Xmas and reset. Next year just a lot
more travel and kicking work and personal growth goals. I’m so lucky to
have this amazing job and opportunity to work in this space. Thank you for
following my journey.